TAPS THE “BRIDGE TO AFFORDABLE & QUALITY COSMETICS RANGE” IN INDIA
Delhi headquartered MATTLOOK cosmetics have debuted in the India’s burgeoning 6.5 Billion beauty and cosmetics industry. The newly launched brand is poised to tap the huge opportunity available at the middle of the pyramid. With a clear positioning value for money brand and the products range at par with best of the international brands, MATTLOOK cosmetics has launched a wide range of cosmetics and make up products targeting young women especially the working executives and college going students. Synonymous with quality and in vogue products at an achievable price scale MATTLOOK is fast creating a strong foothold, across the segments. The brand is being bullish to have a pan India presence in next 12 months, at present it has a strong 100 plus distribution points touching almost 5000 retailers across Delhi, UP, Punjab, Haryana, Himachal Jammu and Rajasthan etc. In the next phase the brand to strengthen its presence in southern and western markets. Besides, MATTLOOK will be available in modern trade, large general trade stores and e-com in big cities. The range starts at an attractive price point starting Rs 150 onwards. The entire product range of MATTLOOK is being outsourced through globally renowned manufactures from Taiwan, Singapore and China to provide the consumer authentic, tested and hygienic product at par with best of international brand. The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market. Sharing the idea behind the genesis of brand MATTLOOK Mr. Yashu Jain, Director, said, “Being a 3rd generation entrepreneur in the cosmetic trade our vision is to provide something unique to our consumer which they always aspire to have. Hence at Mattlook we are offering them a perfect amalgamation of quality and pricing. The Indian cosmetic industry is on upward swing however, there is a huge vacuum when it comes to affordability for Indian middle income groups and with this brand we have tried to fill in this prevailing gap”
MATTLOOK plans to drive the unique pricing and quality proposition and invest appropriately across all mediums relevant to its target audience. With a thoughtful marketing plan that will span across activation’s and in-store presence through an engaging and all-encompassing campaign, the brand is aiming to strengthen its footprint in the makeup and beauty cosmetic segment.
“To begin with we have launched over 150 products comprising over 5000 variants, shades and colors of lipstick, eyeliner, kohl, mascara, makeup kit, nail paint and complete cosmetic range in the makeup segment under the umbrella of MATTLOOK and very soon we will be rolling our next range of products designed for weddings and fashionista’s” Commenting on the Indian side of this industry Mr Jain said “Like the fashion and lifestyle sector the cosmetic sector too is experiencing an upward movement in India and is considered as one of the most diverse and energetic ones. Also with changing trends, customers are increasingly looking for value for money products which offer quality and keep pace with the fast changing trend. With this rapid change in market segmentation, we are focused on product innovations and at par quality but striking a perfect product price balance.