GO Communications Malaysia has formally entered into a strategic communications partnership with Regional Public Relations (RPR) in India.
The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO Group, Asia’s independent public relations, marketing and strategic communications network.
To date, the network, led by GO Communications, comprises over 15 affiliated agencies including those in Singapore, Thailand, Laos, Cambodia, Vietnam, Philippines, Indonesia, Sri Lanka, Japan, China and Hong Kong. This new venture with the New Delhi-based agency will see the GO Group enlarge its Asian footprint.
“These are truly exciting times for the GO Group. As Asia experiences a mushrooming economy especially India, we find more clients seeking cost-efficient solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard. What it has done is establish a synergic force between the region’s top agencies,” Peter de Kretser, CEO of GO Communications and director of the GO Group said.
“This is indeed a historic moment for us at RPR. It will definitely support the growth that we’ve been experiencing and will boost our foray into the international market, especially in the Asian region. Our team certainly looks forward to the mutual benefit of all agencies under the GO Network and forging strong ties with its members over the years to come,” said Vivek Sood, co-founder and director of regional PR.
An industry veteran himself, Sood carries with him more than 14 years of experience in managing a diverse portfolio of clients across the aviation, pharmaceutical, automobile, real estate, hospitality, political and education industries, among others.