ROLLS OUT KENT’S NEXTGEN RO PURIFIERS

The Spiritual Guru Sri SriRavishankarJi along with Hema Malini inaugurated Kent’s new Manufacturing Facility in Noida Uttar Pradesh.Kent’s new facility is India’s largest RO Water Purifier manufacturing unit and with this facility, Kent RO will double its current capacity for RO water purifiers from5 lacs units a year to 10 lacs units a year. On this occasion, Kent RO also rolled out its range of Next Gen RO Water Purifiers with Digital Display of Purity. Next Gen RO Purifiers also come with an additional layer of security in the form of UV-LED protection in the storage tank. Independent labs have certified the efficacy of this technology by showing that even if bacteria enters the storage tank, which is highly unlikely, still the UV-LED in the storage tank is able to keep the purified water 100% pure. The inbuilt digital display panel showcases the real time efficiency level of water purifier such as balance filter life, mineral content in purified water, the flow rate of water & warning signals in case of malfunctioning. In his addressSri Sri Ravi ShankarJi remarked that air and water are the prime essence of human life. ”But unfortunately we have contaminated both water and air and one is not able to drink pure water & breathe pure air. The resources are getting polluted day by day. I am glad that Kent RO is going ahead with its mission to provide clean drinking water to the people beyond the geographical boundaries of this country,” he said. Dr. Mahesh Gupta, CMD, Kent RO Systems Ltd said, “With the opening of this plant in Noida we have taken our commitments towards pure water to a new high. We are dedicated towards the healthof our consumers and we aim to deliver quality products and services to customers across the globe. The expansion of our manufacturing base will also open up the door for employment andlocal sourcing and meet our growing demand” Spread on a total area of 23000 square meters & having a built up area of 3.5 lac square feet, Kent’s new manufacturing facility has been planned in phases. The newly inaugurated phase-1 of the plant, constructed at a cost of Rs.150 crores would undertake manufacturing of Next Gen range of RO purifiers. The new plant will fulfill capacity expansion and meet the increasing demand of India’s fast growing water purifiers market as well as international markets. With the state-of-the-art technology, the new plant will aim at increased localization and make world class Mineral RO technology affordable. Kent has 40% share of the RO Water purifier industry and with the new plant, Kent aims to increase the manufacturing capacity of the company, and increase its share, added Dr Gupta. The famous Film Actress and Kent’s Brand Ambassador, Hema Malini said that she is fortunate to have such a long association with a Brand which has taken its commitment to Purity at a new level. As a true market leader, Kent RO continues to provide cutting edge technology and enriching experiences to Indian consumers with its wide range of RO purifiers, Air purifiers and recently launched small kitchen appliances, supported by a large ecosystem of suppliers and partners across the country. Since its entry into India in 1996, Kent RO has set new benchmarks in innovation led manufacturing and consumer marketing, and established itself as a truly international brand. These are supported by a strong network of over 15000 retail outlets and 19000 Customer service points, the largest by any RO purifier brand in the country.