GoZero Mobility- British Electric Bike makers, which manufactures premium electric performance bikes and signature lifestyle merchandise having its operations base in Kolkata today announced its pan India expansion. It has outlined 3-pronged expansion approach – 18 experience centres, 80 channel partners targeting 1000+ retailers and online sales to expand its retail network in the next couple of years.

According to Ankit Kumar, Chief Executive Officer, GoZero Mobility, “E-bikes industry has a huge potential in India with the Government emphasising on electric mobility. Also, the people here are becoming more health conscious and opting for electric bikes. We have taken our own time to understand the market and devise the best offerings for our consumers and channel partners. We wish to give them the best in the industry. We have received an overwhelming response throughout the country with over 350 applicants for channel partnership & franchise network experience centres.” By 2021, GoZero Mobility plans to have 18 experience centres across the country. These centres will be franchise owned and franchise operated. The experience centres will have retail centre for electric bikes, merchandise and accessories, after sales desk and test drive enabled.  For any online orders from the respective area, these centres would also act as fulfillment centres. In the next couple of years, GoZero Mobility is planning to have 80 channel partners. Primarily, these channel partners would be distributors who will be tapping the market through their retail network of 1000 + retailers. Recently, GoZero Mobility has launched two of its flagship products “One” and “Mile” performance e-bikes in New Delhi. GoZero One priced at Rs. 32,999, powered with 400Wh lithium EnerDrive battery pack which is optimized to provide 60 Kms of range on single charge.  GoZero Mile priced at Rs. 29,999 is powered with 300Wh lithium EnerDrive battery pack which provides 45 kms range. Both are specialized performance e-bikes providing optimum stability and comfort and come with multi-modes of operation giving users freedom to choose the way of riding.  Both the e-bikes come with lockable battery pack which makes it very convenient to charge & carry. According to a recent study, the global electric bikes market is witnessing moderate growth and is projected to register a CAGR of 9.0% during the year 2017-2022. In India, the government has encouraged the use of electric bikes, and it is looking forward to convert each and every “fuel-running vehicle” into electric vehicles by the end of the year 2035.

About GoZero Mobility 

GoZero Mobility is a British electric bike maker which manufactures premium electric performance bikes and signature lifestyle merchandise. Headquartered in Birmingham, GoZero has established the operations base in Kolkata, India. GoZero works on futuristic product line to suit the market demand and meet unmet needs. The current product line includes One and Mile.

For any GoZero media inquiries, please go to contact us on www.gozero.in

Two Wheeler Helmet Manufacturers Association welcomes the move of Tamil Nadu Govt.

Tamil Nadu Transport Department makes suppy of BIS certified helmets mandatory at the time of purchase of new two wheelers.

As  you are aware that the transport Department is taking various initiatives to reduce road accidents in Tamil Nadu. But, still the accident report reveals that the fatalities rate is more among the two wheeler riders 33% and fatalities in the year 2018 is due to the efforts by stakeholder departments such as police, highways, health and transport. In order to reduce the road accidents and fatalities even further among two wheelers rider and to encourage motor cyclists to wear the helmet by both rider and pillion , Transport Department  of Tamil Nadu is taking various steps. Transport Comissioner of Tamil Nadu, instructed that the supply of the helmet to every buyer at the time of purchase of a new vehicle by the manufacturer or dealer should be ensured by the RTOs and report of the same should be submitted to his office every month and Two Wheeler Helmet Manufacturers Association Welcomes this rule. According to the Central Motor Vehicle Act, rule 138 (4) (f) 1989, states that at the time of purchase of a two wheeler, the manufacturer of the two wheeler shall supply protective head gear, keeping in mind the specifications prescribed by BIS. Therefore, the transport department of Tamil Nadu makes the supply of helmet to the buyer at the time of purchase of new two wheeler mandatory which can surely lead to decrease in injuries and deaths in road accidents. The Two Wheeler Helmet Manufacturers Association is in High Spirits as the State Government of Tamil Nadu took such an initiative which are really beneficial for the the Two Wheeler Riders as a helmet is a life saving device. Most importantly, a good quality and BIS certified helmet should be used by the rider, and this move can surely decrease the buying of fake ISI helmet which are available in local markets and footpaths.

Music –An Ultimate Healer

We all live a super busy life. All of us race from one job to the other every day. A family errand could be followed by crisis at office. We are always trying to mentally rearrange our schedule to insert a new requirement popping ever minute. 24 hrs is no longer good and we are left with a feeling that there aren’t enough hours in a day. Leading a hectic life is a part of our chosen lifestyle and practically not much can we do about it. The flip side to this is stress, anxiety and a host of other mental and physical issues. Is there something that can help us recoup from certain illnesses effortlessly? Well, there is an answer to all this in Music. Do you know that music is a natural healer? Modern science permits music as a therapy – to treat chronic and terminal diseases painlessly. Let’s delve a bit more into this and see if knowing this can help!

Music is a clear reflection of the sum totality of human behavior.  It is a part of a man’s ethnicity, customs and social legacy. Music was born in the Indian subcontinent with the advent of the Vedas Samaveda to be specific.  Haridas Swami – guru of Tansen helped recuperate one of Akbar’s queens with a particular raga. The musical trinity of India, Saint Thyagaraja, Syama Sastri and Muthuswami Dikshitar brought a dead person back to life, cured stomach aches of many and also used music to pray for good health for mankind in general. It was done through certain ragas in Indian classical, all of which are formed with handpicked notes to work on certain neurons of the human body. These Ragas are curate to belong to a particular time slot in a day and they work best when heard or sung then. Elements in parent raga’s control more than 100 nerves in the body and their ascending (aaroh) and descending (avroh) notes govern moods and mobility that play an important role in the therapeutic prowess of our own music. Music therapy is often used to aid improvement in multiple areas of brain function deficit and to improve quality of life, as well as facilitating physical healing. Below is a list of ragas that help cure ailments. Some of the ragas are widely known and which can be used to treat a host of other ailments

For Hypertension

Raga Bageshri, Malkauns, Todi, Pooriya, Ahir Bhairav and Jaijayanti. Raga Malkauns is specifically used to treat low blood pressure. Raga Todi and Ahir Bhairavis a miracle pill for High BP patients and as a medication can be heard any time in the day.

Mind: Anxiety and Stress and Intellectual Excellence

Raga Kaafi and Darbaari, for mental strength and stress, Raga Shiva Ranjani—for intellectual excellence, Raga Khamaj particularly for Hysteria and Raga Sahana for control over anger and inner violence. Raga Darbari helps with relieving stress if heard late night and Raga Bhimpalasi if heard in the noon.

Overall stomach, Acidity, constipation, intestinal gas and fevery due to stomach infections

Raga Pooriya Dhanasri and Deepak for Acidity, Raga Jaunpuri and Gunkali for constipation, Malkauns for intestinal gas and fever. Basant Bahar cures Gall Stones. Raga Pooriyais also known to cure colitis and anemia if heard in the evening.

Heart Problems

Sarang family raga’s, Kalyani and Charukesi work amazingly well for heart blockages and other heart diseases.


Raga Asaveri, and Poorvi are drugs to get rid of headaches. Raga Todi is necessary for headache due seasonal colds, while Raga Asavari also holds good for psychological disorders. Raga Bhairavi helps cure headaches for Sinusitis.


Raga Bageshri and Raga Jaijayanti for diabetes whether you are at a borderline or on insulin.


Raga Bhairavi and Raga Lalit are played particularly during chemotherapy sessions. Patients taking music therapy are believed to recuperate much faster than those only on chemical drugs.


Raga Malhar, Mian ki Malhar and Darbari Kanada are known for their healing properties for chronic asthma.

Blood Purification and Skin Issues

Raga Hindol and Marwa not only purify blood and help maintain the best of skin possible, but also cures high fevers caused due to Malaria and Dengue.

Hormonal Problems and PCODs

Slow songs at a lower to medium octave as in Bhajans help in relaxation. They lead to favorable hormonal changes and cures PCODs. Shiv Shambhu bhajans have helped cure back pain and slip dics, Ganpati bhajans have evoked confidence and dispelled fear, Krishna Bhajans have been used to treat depression and stress, Raga Hanswadhani has helped to regenerate cells and bring back energy.


Article by: – Ms. Runki Goswami, is noted Singer & Music Composer.  She is also a Corporate Leader.




Cutting across different verticals such as helmets, retail, auto accessories and entertainment, Steelbird Group is now all set to carve a niche in the technology space with the launch of its unique mobile application “Steelbird Connect- Share & Earn”. It’s an ambition to synergise networking, socialising and also it will act as a great business model to earn money on Steelbird Connect- share & earn with just a click. The new social networking application is different from the existing ones such as Facebook, twitter etc and offer a quick route to earn while browsing through your favourite content on the internet. The biggest USP of this application is that it is a win-win game, for both, the person who posts something and the person who shares the same, leading to promotion. The application to run both on android and ios will be a changemaker in social networking arena. Giving a sneak peek into the upcoming social networking application, Mr. Rajeev Kapur, Managing Director, Steelbird Group said, “Having made a mark in different spheres technology is another vertical that we have been eyeing for a while. To begin with steelbird has come up with a social media platform which is unique easy and mobile operated. This platform will basically provide a quick mode to make content viral. The core idea behind this development is using technology and internet to speedup business and reward the end users which is not at the moment in any of social platform. Developed with a very simple and easy user interface Steelbird Connect-Share & Earn accumulates points on every share at the user’s account which can be redeemed easily through the shopping mall at application or on www.yooshopper.com and one can do endless shopping. At present digital advertising is the fastest growing advertisement medium in India and the same is expected to continue in the foreseeable future with social media emerging as one of the strongest digital ad platforms. A large pie ie around 80% of this segment is being dominated by Google and Facebook alone.  Further commenting on the acceptability and increasing craze for social platforms in India, Mr. Rajeev said, “Currently India spends INR 108 billion on digital advertising to market their products and this figure is expected to grow @ 32%, much higher than the 11% overall growth rate of advertisement industry. Digital media currently constitutes around 15% of total Indian advertising industry and is expected to reach around 24% by 2020 which is astonishing when you consider that this platform barely existed at turn of this century.” The increasing affordability of smartphones and low data consumption costs have given a huge flip to this sector. Steelbird has anticipated that its new tech vertical will capture minimum 1% of market share in next couple of months  and business transactions will exceed INR 1000 million per Year. “The Steelbird Connect application has already crossed 200,000 downloads and within next 1-2 month we expect a 10 fold growth ie 2 Million downloads. The reason is with this application each and every Indian can earn SB Coins and which are redeemable. One can redeem these SB Coins by doing shopping at Steelbird ConnectShare & Earn shopping mall”. “In Steelbird Connect Shopping mall we will have more than 10,000 products so the user can shop all day to day items by just sharing the sponsored posts” added Mr Kapur . This application will also provide an instant and quick viral roadmap to all brands, multi-national companies , vloggers , social media celebrities , Singers & Artists. They just need to post the promotional video, photograph or any creative post on Steelbird Connect Share and Earn, apply a bid and that’s all. The application provides a freedom to select the bid price of per share which is the another USP of this medium. Higher the bid and the post will be shown on the top of the screen and better chances of quick sharing. Through this platform the brands can increase their fan following and viewership at a very low cost as there sponsored posts will be shared by millions of users because they will prompted to earn SB coins by sharing these posts. If one person have 5,000 fans on facebook and 5,000 followers on share and Earn then by sharing one such post with bid price of Rs. 1 only the post will reach out to 10,000 audience and the cost of promotion per person will be 0.0001 Paise only.  Steelbird has set up an in-house development team in Delhi and Chandigarh which is responsible to take this vertical to next level.

A unique fashion show Ode To The Loom

Panchsheela club and weaaverstory.com presented a unique fashion show Ode To The  Loom an evening celebrating the weaves and fashion. Weaverstory.com, an online store for authentic Indian Handlooms/crafts is showcasing  it’s new Winter collection which includes Sarees, Lehangas, Dupatta’s, Suits and Accessories.

The evergreen lure of viewing and wearing an Indian Handloom product created on the loom, has been a royal prerogative for centuries. In this era, it is the privilege of all wearers, as it is made a wearable possession by Weaverstory.com, an online store for authentic and original crafted handloom wear, for their privileged customer base and more.

Besides the pledge to bring the very best in design and craftsmanship, this fashion house has a noble ulterior motive of helping struggling weavers find their due honour among the larger consumer base, who one knows, are the best judges of their workmanship. On this occasion, the organizers have brought an entire range of fresh weaves drawn from improved and new weaves available in the Banaras weaving tradition. In this range, ancient techniques have been re-invented by obtaining patterns and inputs from ancient weaving masters of this region. According to Nishant Malhotra “These patterns are drawn from their family sources where they have been preserved by their progeny and shared for the first time with the Weavers.com organisation. Such a regeneration of the old into a new makeover gives individual buyers an exclusive possession that only they are privy to possess.”

As a defining salute to the cause, the show has   brought to a befitting close with a unique addition. Instead of apparel hanging on stands, or clothes being worn by professional models, members drawn from among the viewing public, will walk the ramp draped in these fineries. Among others,  Noted contemporary artist Ms Nupur Kundu, will be on view in these fineries. As age and enthusiasm is no bar, the organizers are sure that their products will be sported around by everyone who is still young at heart. This event is thus geared to live on in our memories, making it a sweet afterthought and a memorable takeaway from the hands of India’s finest craftsmen.   The swish set of the city — including , bureaucrats, socialites and prominent names from the P3P circle, graced the occasion and indulged in animated conversations about handlooms and how to reinvent them for the contemporary market.fashion show was unique in the sense club member of all age joined hands on ramp to do cat walk  to  promote Handloom the models highlighted the superior quality of weaves which is symbol of Indian heritage.

See Us Lead! || Cubical’s Smart Home Conference

India’s first Smart Home Conference is being organised by Cubical Laboratories in which industry experts will be joining in the panel where they will be discussing the market trends and possibilities in this emerging market. The conference was held at Radisson Blu, Dwarka. Cubical Laboratories, CEO and Co-founder Mr. Dhruv Ratra said “We are one of pioneers and market leaders in the retrofit home automation space and now we are introducing simple yet advanced solution in the market like Cubical Secure, a wireless security solution, Switch-less smart-homes with Cubical Panels with 10 inches full HD touch-based display which revolutionizes the way you look at the switchboards”. “We promise zero-humming in fans and through Cubical Colors, users now can choose more than 750 Million colors for mood lighting”.  Cubical Laboratories, are introducing all new Cubical Secure, a wireless security solution which includes a Motion Detector, an trusion Detector, and Digital Door Locks. In case of a security breach, users will get the notification on our smartphone application or ubical Panels and if internet connection is unavailable, users will receive a text message. Also, our security solution is free from loud alarms, hooters, and unnecessary false-alerts. Apart from Cubical Secure and Cubical Panels, We are the first company to launch the second generation of home automation products. The appliances on the switchboard like lights, fans, geysers or ACs can be controlled with a smartphone application, voice assistants and standard switches.
Given our commitment towards enabling IOT inside homes, Cubical Labs is now announcing a platform with Cube -OS (Operating System for Homes) and Cube-R 2.0 (Proprietary Wireless Communication Protocol) which is one of the most
advanced proprietary wireless protocol for third-party devices. It has the latency of 200ms which is the least latency among any retrofit smart home solution in India. To enable Cube-R 2.0 in their device, OEMs can procure the "Cubical-Stick" , a small coin-sized chip that converts any device to smart device like air conditioner,
washing machine etc., with complete software support after which these products/appliances will be IOT enabled and will become part of the Cubical Ecosystem. These products will carry the certification of "Cube-Compatible".
The main attendees in the event were- All channel and Builder partners, Board of Directors/ Investors. We also had Ms. Sonali Thapar-  Director of Thapar investments. Mr Arun Seth- Chairman of NASSCOM Foundation and Director of
Jubilant Food Works (Dominoes). Mr. Jai Menon – Ex-CIO at Bharti Enterprises, Ex-Vice President AT&T and Ex-Director IBM. Mr. Mridul Upreti- Technology evangelist and mentor. CEO at JLL. Mr. Pranav Gupta – A private equity investor with over a decade of experience in investing and portfolio management across financial services, and real estate sectors in India. Mr. Dinesh Prasad – Founder and CEO of BlueSky Inventions.

Steelbird comes up with SA-1 Aeronautics Helmet

World’s first helmet with NACA Duct Airflow Technology with Photochromatic Visor

 Asia’s largest Helmet manufacturer, Steelbird Hi-Tech India launches SA-1 Aeronautics Helmet, World’s first helmet with NACA duct Airflow Technology. The air flow system of the helmet is especially favored in Racing car designs and aircrafts. The double NACA inlets above the shield allows entry of a large volume of air inside the helmet to refresh and dehumidify the interior. Talking about the NACA inlets on the back of the helmet, it allows quick extraction of stale air. Designed in Italy, the helmet comes with comfortable and replaceable interiors.  The streamlined design of the SA-1 Aeronautics helmet reduces air drag, hence there is an increase in efficiency.The SA-1 Aeronautics helmet comes with a wide range of visors like Iridium coated, Night Vision, smoke visor, specially the photochromatic visor. In numbers, there are 10 range of visors available for the helmet. The new stylish helmet will surely keep the riders head cool with this technology and ensures no sweating at all. Talking about one of the special visors which the helmet offers is the Photochromatic visor. The two wheeler rider can ride with ease while wearing the SA-1 Aeronautics Helmet with Photochromatic Visor, as the visor changes it color according to the light. The Visor stays Smoky during the day time and turns into a clear one in the dark. Step into the world of  wide range of colors in which the helmet is available like, Battle Green, Hot Pink, Midnight Black, Desert Storm, Maroon, Moon Yellow, Royal Brown etc, in both Mat and Glossy finish Respectively. The Steelbird SA-1 Aeronautics Helmet is available at all Steelbird outlets and at www.steelbirdhelmet.com at different price range starting from Rs 2999 to Rs 5999, depending upon the choice of visor respectively.

                                                      SA-1 Aeronautics Helmet              




Two Wheelers Helmet Manufacturers Association has been proactively taking up the matter of helmet safety in India.Sharing thoughts on National Road Safety Week on the sidelines of SIAM’s Seminar Mr. Rajeev Kapur, President, Two Wheelers Helmet Manufacturers Association and MD, Steelbird Hi-Tech India Ltd said “Urbanisation has led to doubling in traffic fatalities in the past few years with the number of deaths around 3 lacs per year as per WHO report. Most people affected are pedestrians and two wheeler users.” While we appreciate MoRTH for issuing draft notification for bringing the two wheeler helmet into mandatory list of BIS certification and  BIS for implementation of new standard IS4151:2015- India specific helmet standard.  However corrective measures need to be taken to save human lives. Notification issued by MoRTH on bringing two wheeler helmets in mandatory BIS list to be gazetted immediately. Awareness alone will not work. Strict enforcement is required. Government should make helmets mandatory pan India.” As per WHO report 300 thousand people are dying in road accidents in India but this number only includes what is reported and recorded by the Indian Government. On the contrary as per general view more than one million people are dying in India in road accidents because many of the accidents never get reported and recorded. Also MoRTH should enforce on all OEM’S and SIAM to provide helmets with 2 wheeler as per motor vehicle act as the same is done by Royal Enfield and Vespa / Piaggio. At the time of purchase of 2 wheelers, the manufacturers of two-wheeler should supply a protective headgear confirming to the specifications prescribed by the Bureau of Indian Standards under the Bureau of India standard act 1986. Therefore MoRTH should take initiatives along with the helmets manufacturers as the minimum investment to meet the Indian demand is approximately 6000 crore including the working capital, and the time frame required is minimum 2-3 years. Also Manufacturers and big organisation should come forward and invest in this field. Considering the current scenario the apprehension is that if they invest in this field and what is the government does not enforce the law. So we request the ministry to carve out the future plans to make helmets mandatory PAN India.” A Seminar on Emerging Trends of Road Safety supported by the secretary of MoRTH and special commissioner of police was recently organised at India Habitat Centre, New Delhi. It aimed at providing training, technical and brainstorming sessions to the people. The seminar was chaired by some prominent industry players such as Mr. Rajeev Kapur, Managing Director, Steelbird Hi Tech India Ltd who shed light on the helmet standards in India; Mr. Yashpal Sachar, General Manager, Honda Car India; Mr. Ramashankar Pandey, CEO and MD Hella India lighting Ltd.

Yes Madam Contributes For The Nation

Yes Madam Contributes For The Nation

Donates 10% of the package to the War Widow Fund.

Yes Madam’s initiative towards contributing for the nation aims to uplift the victims of war widows. It is the time when you can do a bit for the wives of the soldiers who lose their life at the time of protecting the country. Yes Madam has launched a package of which 10% of its revenue will go to the War Widow Fund. The donation will help in the development and welfare of the wives of the martyred soldiers. The package includes VLCC Clean-Up, Chocolate Waxing, and Threading. You can get the benefit of anyone from Fruit Clean Up, Anti-Tan and Brightening. Chocolate Waxing includes Full Arms, Half Legs and Under Arms. And Threading includes Eyebrows with Upper Lips and Forehead.USP of this package is the time and place which will be yours. “I feel proud and safe in the country. It is all because of our national heroes who are standing tall to fight for the peace of the country. I feel it is our duty to pay back in some of the other ways for the welfare of the army. With every special package, we will be donating 10% of the amount to the war widow fund. It will help them to move ahead in life after loss.” Commented Mr. Aditya Arya, Co-Founder, Yes Madam. Mrs. Kalra from the War Widow Fund said, “It is always great to see citizen from the country supporting their people. I am thankful to the entire team of Yes Madam for their contribution to the fund. It will help all the women and their families to grow and live a peaceful life.”The cost of the whole package is Rs. 796 only and resident of Delhi-NCR can take the benefit of it. You can place the order for the package from their app Yes Madam and trained and verified beauticians will come at your place to pamper you. So, for what you are waiting for? Grab the opportunity and get the best of the beauticians from the city at your place and on your time!

Launch of most Innovative Helmet of all times SBA-1 HF by Steelbird

Now enjoy music and attend calls while riding

Asia’s largest Helmet manufacturer, Steelbird Hi-Tech India launches SBA-1 HF to add music to your rides. This model is designed especially for the ones who find it difficult to attend calls or who wish to listen music during ride making it world’s most innovative Helmet. Designed after two years of rigorous research and development SBA-1 HF is battery less, and provides high-quality sound along with powerful performance. This Helmet connects to phone with an AUX and is compatible with all phones. The SBA-1 Hands Free is made for city rides comprises of many exciting features such as noise cancellation through single directional microphone, easy access to Google assistant and dedicated button for call connect and disconnect. The speakers in the helmet do not a have noise cancellation feature, so the rider is aware of the sounds around, like horn, ambulance siren etc. Apart from being technology friendly, the newly launched helmet is supported with waterproof mechanism with IP5 water resistant hands free parts. Its main feature is that the rider can easily attend calls just by clicking a button. The microphone in the helmet is single actuator microphone, so only the voice of the rider will be transmitted, not the voice of the traffic etc. SBA-1 HF Helmet comprises with latest technology, machinery and new moulds. With the best technology equipped speakers, the helmet manages sound in such a way that the rider is able to coordinate well with the sounds. It also makes the rider well aware of happenings around while riding. The simultaneous management helps the rider to ride with safety and entertainment. Innovative ventilation system is also equipped with an air intake in the chin guard, an air intake in the frontal & top area and two rear extractors recycling air inside the helmet. For the comfort of the rider, the SBA-1 HF has Polycarbonate Anti Scratch Coated Visor Quick Release Visor mechanism Kit. This high tech and stylish model is available in 3 colors Red, Black and white and sizes ranging from 58cm to 60cm. The Steelbird SBA-1 HF Helmet is available at all Steelbird outlets and at www.steelbirdhelmet.com at an affordable price of Rs. 2589 /- only.