GO Communications Malaysia partners up with RPR India

GO Communications Malaysia has formally entered into a strategic communications partnership with Regional Public Relations (RPR) in India.

The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO Group, Asia’s independent public relations, marketing and strategic communications network.

To date, the network, led by GO Communications, comprises over 15 affiliated agencies including those in Singapore, Thailand, Laos, Cambodia, Vietnam, Philippines, Indonesia, Sri Lanka, Japan, China and Hong Kong. This new venture with the New Delhi-based agency will see the GO Group enlarge its Asian footprint.

“These are truly exciting times for the GO Group. As Asia experiences a mushrooming economy especially India, we find more clients seeking cost-efficient solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard. What it has done is establish a synergic force between the region’s top agencies,” Peter de Kretser, CEO of GO Communications and director of the GO Group said.

“This is indeed a historic moment for us at RPR. It will definitely support the growth that we’ve been experiencing and will boost our foray into the international market, especially in the Asian region. Our team certainly looks forward to the mutual benefit of all agencies under the GO Network and forging strong ties with its members over the years to come,” said Vivek Sood, co-founder and director of regional PR.

An industry veteran himself, Sood carries with him more than 14 years of experience in managing a diverse portfolio of clients across the aviation, pharmaceutical, automobile, real estate, hospitality, political and education industries, among others.

21 Gun Salute International Vintage Car Rally on 17-18 Feb in Gurugram

A royal rendezvous with hand-picked Vintage and Classic Cars and Motorcycles is all set to rule the roads of Gurugram and take us down the memory lane as the 8th edition of the 21 Gun Salute International Vintage Car Rally and Concours Show is back. This magnificent vintage car rally of country poised to be on Global Vintage Rallies map is geared to create a weekend of nostalgia and excitement with National & International rare & premium Vintage Cars participating in the ‘21 Gun Salute Drive’ – A drive from the Lutyens’ Delhi to Ambience Greens Golf Course, Gurugram on February 17th & 18th, 2018.

The 21 Gun Salute International Vintage Car Rally will be a platform wherein both the Indian and foreign guests would get an opportunity to witness Vintage & Classic cars on Gurugram and Delhi roads, in the backdrop of India’s heritage and culture.

Addressing a Press Conference Mr. Madan Mohan, Founder & Managing Trustee, 21 Gun Salute Heritage & Cultural Trust said “the 8th edition will present rare and legendary 1939 Delage D8 120- USA, 1922 Bentley– Australia, 1908 Rolls Royce Silver Dawn & 1965 Rolls Royce Silver Cloud –UK, RR Phantom James Young Edition– Singapore, 1931 Alfa Romeo 6C 1750 GS ZagatoAprile – Italy; on the show field this year, along with other finest handpicked vintage Cars like the 1933 Cadillac V-12, the rare 1930 Cadillac V-16 (only one in India), 1922 Moon, 1949 Buick Roadmaster, 1942 Packard 180 Limo and many more vintage beauties.

This year, the ‘21 Gun Salute Concours Show’ will welcome 100 of history’s finest and rarest vintage & classic cars, renowned automotive celebrities from the global motoring fraternity along with thousands of private collectors and connoisseurs to Gurugram; the place from where we started our journey with the 1st edition of the 21 Gun Salute Rally; the place that has offered us so much love, success and support.

Confirming participation from USA, Australia, Singapore, Italy & U.K. Mr. Madan Mohan said, “The 8th edition of 21 Gun Salute International Vintage Car Rally & Concours show is probably the only event, where cars will be coming across boundaries of the Indian subcontinent.” We welcome you to experience majestic status, power, identity and incomparable beauty amidst many vintage & classic cars, through this mega event”.

“The vision of the event is to bring India forward, as a world-class global motoring tourism destination. We have on board several Indian & International vintage & classic car owners along with esteemed royal families, who will be bringing their prized possessions, to participate in this milestone event. Great food, amazing music and lots and lots of vintage & classic cars/bikes will make this event – a truly magnificent affair to remember. The scope and reach of this year’s event will be unparalleled.” Mr. Madan Mohan added.

The Vintage vehicles that participate in the rally are much more than just automobiles; these cars are not just for rides anymore, instead, they are a chapter of our regal history.

Our jury panel for this year includes the likes of Christian H. (Chris) Kramer – F.I.V.A. Scrutineer & collection advisor, Quirina Louwman, who has been a judge at Chantilly, since its inception; Rolls-Royce expert par excellence Paul Wood; Peter Larsen, a chronic gear head; Shin IchiEkko, founder of Maserati Club of Japan; Richard Adatto, one of the world’s experts on French aerodynamic cars; Siegfried Linke, Master Judge at Classic Car Club of America, Jeremy Jackson-Sytner an award-winning ex-advertising creative director, David Cooper; Adolfo Orsi, known for owning the Maserati automobile maker; Matt Stone; Nigel Matthews; Ben Erickson; Dominik Fischlin; Christoph Grohe; Dr. Mark Moskowitz; Sam Movizio; J. Philip Rathgen; James Wood; Christian Philippsen; H Otto Ferdinand Wachs; Sandra Button; Martin Button; Nic Waller; Lord Earl March; Hon. Sir Michael Khandoree; Ron Fiamma; Patrick Peter; Claus Mueller; Filip Bourgoo; Mathias Doutreleau; Gordon Murray; Francois Melcion; Eva Vorfeld; Florian Seidl; Paul Russell and many other automotive luminaries.

“Every year, as a tribute to the golden era of the automotive industry, we organize this 21 Gun Salute International Vintage Car Rally & Concours Show & this year, the rally of Vintage/Classic Cars will rules the roads of Delhi and Gurugram, in the presence of stalwarts of the corporate world, Vintage Car aficionados from across the globe and erstwhile Maharajas. We have received great support from International Tourism Boards & the Ministry of Tourism.” Says Mr. Mohan

 The spectacular vintage & classic cars will be accompanied by rare bikes from all over the world and the exclusive Maharaja Cars, gripping musical & dance performances along with the presence of royalty and great Indian food – certainly takes this occasion to the hilt.

Besides, showcasing the rich automotive heritage to the world, the rally has taken up a social cause every year. Previous editions have supported for causes like the welfare of spastic and blind children, ‘Save the Girl Child’ etc. Keeping with this tradition, the 8th edition will support the welfare of spastic children.

The third edition of ‘ERA’ – Vintage Car Year Book, will also be unveiled along with the event. This book will take you through the rich heritage of vintage cars, and familiarize you with the idea of seeing these machines as a symbol of pride, beauty, and rare technical excellence, along with deeper insights about automotive museums around the world, global motoring fraternity, celebrated international motoring events and much more!

Conceptualized by Mr. Madan Mohan – one of the country’s biggest vintage car collector, the 8th edition of the 21 Gun Salute International Vintage Car Rally & Concours Show, apart from being a fun festive and a revolutionary event, is all geared to make its way for India to become a world-class destination on the global motor tourism map!

Blending both Indian heritage and motoring is what exactly makes the ‘21 Gun Salute International Vintage Car/Bike Rally &Concours Show’, a global calendar staple for motoring fans.


National Real Estate Development Council (NAREDCO), an apex body of real estate sector, to-day requested Government to incentivise developers and home buyers, through upcoming budget 2018-19, to increase supply and purchasing power of home buyers with a view to achieve the Government dream of Housing for All by 2022. In this regard, NAREDCO has already submitted its pre budget memorandum, outlining various recommendations and suggestions and requested for due consideration by the Government.

NAREDCO and its office bearers feel that budget is an important opportunity to further the interests of the home buyers of the country and request Government to consider our demands sympathetically.

Commenting on the memorandum, NAREDCO Chairman Mr. Rajeev Talwar said “We have carefully spelt out our demands and suggestions pertaining to the sector for the upcoming budget. We not only want the sector to grow but also want the homebuyers to benefit. All of this should happen along with an increase in Government revenue from the sector. Our suggestions, if accepted, will be a win-win situation for all the stakeholders.”

“Industry status is something which is long overdue to the sector. Government should help developers in getting better access to funds and also incentivize homebuyers to create demand for the sector, which is facing a lot of challenges”, added Mr. Talwar.

 According to NAREDCO Vice Chairman Mr. Parveen Jain “The real estate sector is standing at the point of inflection.  To grow and fulfill the Government’s dream of Housing for All by 2022 we need Government’s support in various areas. Our memorandum is in line with that.”

Mr. Jain further said “Regulatory requirements are at times very harsh for the sector and affect the pace of growth. We want Government to make them realistic and in sync with genuine business expectations.  Also, the sector which is facing challenges needs Government’s help to tide over the paucity of funds and flexibility in use of the funds. We hope the budget will address our concerns in this regard.”

NAREDCO’s most important demand is to bring housing under construction in 12% GST rate from 18% now with 50% abatement for land from prevailing 33%. This will bring tax rate at the level of around 6% of the property cost.

NAREDCO has suggested that the entire housing from 30 to 150 sq.mtr. Carpet area, under PMAY, should be brought under the purview of section 80 IBA of IT Act 2016, which is at the moment 60 sq.mtr. carpet area, to incentivize private developers to take up affordable housing construction at large scale to meet the supply requirement of 20 million houses by 2022. Section 80IBA provides for deduction of 100% of profit derived from such business.

To incentivise home buyers, NAREDCO has suggested an increase in cap of interest paid on home loan, by home buyers, from Rs. 2 lakhs to Rs. 3 lakhs.

To augment housing stock, NAREDCO has suggested that Capital Gain Tax if invested in building houses (one or more) should be exempted from Capital Gain Tax.

To incentivise rental housing construction in the country, which is at dismal low, in comparison to other developing and developed counties, NAREDCO has suggested a flat tax rate of 10% or increasing deduction limit from 30% to 50%. Further, NAREDCO has also suggested doing away with notional income from property held as stock in trade, by the developers.

For ease of doing business and attract investment, NAREDCO has suggested an online, streamlined and centralized project approval procedure. NAREDCO has also suggested doing away with notional income based on circle rate for computing tax on profit or gain u/s 43CA of IT Act 1961. NAREDCO hopes that the major concerns of the sector will be taken care of while finalizing the budget proposals and the industry will continue to get the support it has been getting from the Government.

Steelbird Helmets target 200 % growth by 2020

Kochi: Steelbird Hi-Tech India Ltd, India’s largest ISI helmet brand having Technical Collaboration with BIEFFE- World’s Number One in Helmets, is looking to double up its existing business operations by 2020. The brand which is one of the leading manufacturers and suppliers of helmets and side boxes in domestic as well as overseas markets has identified new business opportunities in the similar vertical including manufacturing high end automobile accessories and riding gears etc.

One of the biggest challenges in India is to face counterfeit and fakes which is being tackled by Steelbird with Steelbird Connect mobile app designed especially to speared awareness and easy use of the product. Steelbird Global Group Head – Sales & Marketing Shailendra Jain who was on his visit to Kochi told the media about the multifold expansion on the brand. Mr Jain told Steelbird manufacture 47 models of helmets and every month it is planning to roll out 3 new variants.

Steelbird Group is India’s fastest growing business conglomerates with interests in Helmets, Retail,

automobile parts, Entertainment, Music channel, online shopping portal, Motoring sports etc. It is Asia’s largest Helmet manufacturer having 7 state of the art plants with manufacturing capacity of 21000 helmets a day. With over 53 years of experience, we have more than 5 R&D facilities in Italy who are working for Steelbird, supported by over 3000 well trained staff and an impressive clientele.

Disclosing about the accessory business Mr Jain told” Steelbird has senses a huge vacuum when it comes to riding gears and accessories and to fill up this vacuum Steelbird has come out with a customized range of riding gears Helmets, Bikers Suits, Jackets, gloves, Sun Glasses, knee pads, wind suits, rain suits etc. Steelbird has its own state of the art manufacturing facilities to manufacture these accessories.

Cities like Kochi, Bangalore, Guwahati, Pune, Hyderabad, Panjim, Ludhiana are known as biker’s hub, where people are fascinated for bikes. You can find super bikes and lot of trendy bikes in the possession of youngster these days. To ride these bikes one must have riding gears which we will

provide through these shoppee’s. Within next 2 years, we intend to open around 200 Riderz Shoppee across India, out of which we intend to open 50 outlets in southern India including cities like Kochi, Bangalore, Mysore, Udupi, Chennai, Hyderabad, where biking is also a passion, more than commuting.”

He added “Indian two wheeler industries has maximum share of motorcycles, creating a huge market for Biking Gears. However, the riders have hardly any choice if he wishes to buy authentic branded and international quality riding gears. By opening Riderz Shoppe, we are certainly bridging this huge gap and also educating people to go for qualitative products as every single product we are offering will help the riders to drive safely with style.”


Steelbird on mission to promote genuine helmet through Steelbird connect

Reinforcing its commitment towards customers, Steelbird Hi-Tech India limited, Asia’s largest Helmet manufacturer, announced the lucky draw winner of ‘Steelbird Connect’ recently. The lucky winner, Mr. Ankit from Rudrapur (Uttarakhand), rides home a funky new Scooty, as the weekend prize of the contest.

Rudrapur is a big market for two wheelers as the city has witnessed massive population growth. It surpassed Kashipur in 2011 to become the second most populous city in Kumaun.  This in turn leads to a lot of potential for helmets with reference to helmet standards. With a winner from this city hopefully we will be able to make more and more customers aware of the existing substandard and fake ISI helmets in the market.

Commenting on this initiative of Steelbird, Rajeev Kapur, MD told that to counter the fake ISI helmets available in the market Steelbird has taken many bold steps and launch of Steelbird Connect is one of the initiatives to safeguard our customers from fake and counterfeits.

Congratulating the winner on this occasion, Mr. Shailendra Jain, Global Group Head-Sales & Marketing (Steelbird), said, “Steelbird has focussed through new mobile app by introducing an innovative engagement for Steelbird consumers. The, ‘Steelbird Connect Mobile App ’ is a step towards engaging and gratifying customers for their constant engagement with the brand. We are happy that we have a winner from Maharashtra of this nation-wide contest.”

Speaking at the occasion, the ecstatic winner Ankit said, “Steelbird is truly the best helmet brand in the country! I am overjoyed on winning the prize today and would like to thank Steelbird for this brand new Scooty. This mobile app is a very innovative way of delighting the customers; I am extremely overjoyed to be the weekend lucky draw winner of a new Scooty!”

As per Mr. Jain “Steelbird has developed Steelbird Connect Mobile application to ensure direct consumers connect with the brand. “Steelbird Connect”  is first of its kind mobile based application in this segment allows customer to check the authenticity of the Steelbird range of products they buy.”

All the Steelbird products w.e.f 1 July 2017 having a unique QR code and buyer can simply download the application on their mobile phone and by scanning QR code every consumer will be ensured of the genuineness of the product they had purchased.

The mobile application has linked with a marketing promotional scheme of Steelbird with a motive to expand the certified helmets market and encourage users to go for only ISI certified helmets and other products. As per this promotional scheme every buyer of Steelbird product is eligible lifelong to win exciting gifts through lucky draw held daily. The lucky draws includes automobile accessories such as gloves, rider jacket and helmets on weekdays and scooty /  car at the weekends.

Sharing the marketing plans, Mr. Shailendra Jain, Global Group Head-Sales & Marketing (Steelbird), said “This app for the Smartphone is developed as a promotional marketing strategy of Steelbird. It will also help the brand to penetrate in new territories, besides do away with the fake Steelbird products existing in the market.” Through the campaign, Steelbird aims to capture another 25% market share. The company has earmarked a budget of Rs. 1 crore for the launch of its campaign. By the end of the year it has planned to give out 40 scooty and 12 cars to its winners apart from the automobile accessories.”

FDDI hosted Resurgence 2018 at its Noida Campus

Footwear Design and Development Institute, FDDI, celebrated the award of status of Institution of National Importance (INI), on January 19, 2018 at its Noida Campus. Recognizing the efforts made by FDDI in the fields of education, skill development and nation building, it has been awarded the status of ‘Institution of National Importance’ under Footwear Design and Development Act, 2017. On this achievement, FDDI hosted Resurgence 2018 at its Noida Campus. The event started in the evening with High Tea and networking session. The session provided an opportunity to students and faculties to interact with dignitaries and the renowned industrialists.

Program began with lighting of the lamp. Smt. Revathi Roy, Chairperson welcomed the chief guest and there after Shri Arun Kumar Sinha, Managing Director, FDDI addressed the gathering about the accomplishments of FDDI and the Road Ahead.

As FDDI is an academic and training institution, under the aegis of Ministry of Commerce & Industry, Government of India, Hon’ble Minister discussed the importance of its role and contribution in education, skill development, and towards achievement of government’s initiatives such as Skill India and Make in India. It was followed by the fashion event which envisaged an assimilation of new ideas, thoughts, shapes, colors, textures and silhouettes. The platform provided an opportunity to students to showcase their creations. A small film on FDDI exhibited the various dimensions where FDDI has worked and tried to contribute to nation building.  The event saw the participation of who’s who of the Footwear and the Leather goods industry, which includes Shri Puran Dawar, Sh. Mukhtarul Amin, Sh. Inderdev Singh Musafir, Shri Tauseef Mirza, Shri R K Jalan and Shri N.Mohan, Shri Dileep Kapoor, Shri Abhay Gupta as the Guests of Honour & Shri Deepak Chabbra, Shri Abhishek Lal, Shri Aakash Sehgal, Shri Uttam Kumar, Shri Virender Awal, Shri Nikhil Dua & Shri Vivek Mohan as the Star Achiever Alumni of FDDI. Felicitation of Guest of Honors, Sponsors & Star achievers was few other memorable moments of the event. The event concluded with Vote of Thanks by Executive Director, Shri Adarsh Kumar


One of the most recent advancements in cancer treatments is Immunotherapy with “dendritic cells”. It has been proven beneficial in the case of skin, kidney, breast, pancreatic, colon, ovarian and prostate cancer. In India LDG India has initiated this medical facility in collaboration with the renowned Germany based laboratory “Dr. Gansuage”.

“We are proud of the medical advancements such as Lanex DC treatment. The results are astounding and encouraging. It utilizes better technology, technique and scientists. Cancer patients who have used this therapy as compared to those who undergone the previous and other versions of Immunotherapy, there has been an increase in quality of life, helped in prolonging the life span, controlling and abolition of symptoms by facilitating them live a routine life. The cancer patients will now have access to this treatment with our cancer centre in Gurgaon. It is surely going to benefit as this treatment has largely proven its effectiveness worldwide.” said Mr. Tapesh Singhal, Director, LDG India who has taken the baton forward to introduce this medical facility in India for the Indian cancer patients.

Countless research and treatment facilities worldwide are increasingly turning towards this dendritic cell therapy; in fact even modern nations like USA have well accepted and approved this treatment. Prostate and pancreatic cancers have even got FDA approval for using Immunotherapy for its treatment in the country.

At present Cancer is taking thousands of lives every year worldwide including India. About one hundred different types of cancer are known in humans, and all are different from one another such as the average age at which they appear, the growth rate and the tendency to metastasize.

As per the reports “In India, approximately 4.5 lakhs people are living with the disease, and there are more than 7 lakhs new cases being registered yearly and 5,56,400 deaths which are known to be cancer-related. Also it is estimated 71 percent of all cancer-related deaths are happening in the age group between 30 to 69 years.”

In women cancer cases as well as mortality is uphill. The main reason can be attributed to low awareness and late detection. As per the data “Our country stands third after China and USA for the highest number of cancer cases among women which are growing per annum at 4.5-5%. Every eight minutes, one woman in India loses the life battle due to cervical cancer. Approximately 1.2 lakh women are suffering from cervical cancer in the country and India alone stands for approximately 25% of global deaths due to it.

Also a study on cervical cancer prepared by ASSOCHAM-National Institute of Cancer Prevention and Research (NICPR) revealed that 50% of breast cancer patients in NCR are between 25-50 years of age bracket. Breast cancer attributes to 27 % of all cancers in females in India. Also there is an urgent need for creating awareness and early detection else the figure could worsen.

“In view of the growing need for expeditious screening, quality care and expert intervention, we consider it important to enable the cancer patients have ease of access to the world-class medical facilities and the most updated immunotherapy conveniences. Until now other similar medical facilities have been available and in use for a few years in the country which gives vaccination in 6 cycles. But we at LDG India do the same treatment in only 1 cycle. ” said Mr. Tapesh Singhal.

Dr. Hari Goyal, Medical Oncologist, Artemis Hospital said “The new version of the treatment basically provides a special type of vaccination, required to treat any type of cancer (except-blood cancer), at any stage. It is a unique vaccination which is made from patient’s blood and infused in the body which boost their immunity and helps in curing the disease naturally. A patient can take the vaccination while taking chemotherapy, it will averse the side effects and help a patient live a routine life. Doctors like me who have recommended this for the patients are now satisfied with the results and calling it encouraging. We also believe immunotherapy has the potential to cure some cancers too.”

For most types of cancer there exist standard treatments which have been developed over decades. It is recommended to make use of these treatments and supplement them with immune therapy, since it is known that tumor cells damaged by chemotherapy or radiation are much easier to destroy with immune cells than undamaged tumor cells.

Treatment with dendritic cells is also often used when conventional therapies have not been successful. Furthermore, treatment with dendritic cells is a gentle treatment in contrast to other forms of treatment, such as chemotherapy or radiation. Also compared to other forms of treatment, side effects only occur very rarely after vaccination with dendritic cells.




It’s time for hunger pangs and cravings for home cooked food. Well, dosas, juices, smoothies and soups….just name it and you will be up for making it! If your kitchen is equipped with the perfect grinder and blender, making a variety of these scrumptious, healthy, fresh and hygienic dishes is no longer a time consuming process. “Kent Smart chef appliances” has introduced the all new and innovative KENT Turbo Grinder and Blender to cook healthy and cook fast.

Commenting on the new appliance Mr. Mahesh Gupta, Chairman Kent RO Systems Ltd said “We, at KENT have always believed that a clean and healthy life is right for every individual. This ethos has made us embark on a journey to develop innovative solutions for purifying water we drink, vegetables and fruits we eat, homes we live in and the air that we breathe. KENT Turbo Grinder and Blender is no exception as it is in sync the brand philosophy. It is a new age high speed blender for home which helps in quick and hygienic processing to make a variety of food and beverages easily at home. It can easily make dosa batter, besan batter, fruit smoothie, cold coffee, soup, soya milk, milk shake, juice and crushed ice in just a few minutes!”

 “Any food appliance that can get people back to cooking in their kitchens by making cooking seem easy and accessible has my thumbs up. Because the fact is that people have been moving away from cooking and that has had disastrous results – it has lead to an epidemic of lifestyle diseases in the country. Fresh, preservative free, nutrient rich food is the need of the day, and that is possible with this noodle and pasta maker” shared Kavita Devgan , celebrity nutritionist and author at the launch.

The Kent Turbo Grinder and Blender features heating function. With the help of this unique feature you can make hot beverages like tea, soup and soya milk in the same jar. With its quick grinding and blending quality you can make dosa batter and grind dal in less than 3 minutes. It comes with a multipurpose jar which means that you can use the same jar for wet and dry grinding for hygienic, convenient and hassle-free experience.

Furthermore it offers preset menu options with automatic operation for extra convenience.  The 12 preset menus utilise a fully automatic process to make a variety of dishes like juices, soya milk, smoothies, milk shakes, ice-cream, herb tea, dosa mix, porridge, soup, powder, mince and steam cooking. The smart LCD display which is a digital panel with LCD screen facilitates you to use different functions for different operations.

Also it is high speed and high power as it made of high- grade Japanese stainless steel blades, 30,000 rpm speed and 3KW motor for effortless grinding as it makes the process quick and efficient.

With its robust built and quality, you can look forward to years of trouble-free service. It has a ABS material body with stainless steel cladding. It also boasts of safety features such as without the lid and the jar in place the appliance will not start. In addition it has overheating and over current protection.

It is a compact appliance which you can place anywhere in the kitchen. It requires hassle free maintenance and is specially designed in a way so that the cleaning is extremely simple. Besides this appliance is easy to dismantle and assemble. Its user-friendly shape makes it extremely easy to use and operate. 

KENT Turbo Grinder and Blender comes under the Kent smart chef appliance. The KENT Turbo Grinder and Blender box contains Kent Turbo grinder and blender base, glass jar with cap and lid, push rod and a user guide. It comes in black colour and is available at all Kent outlets and online on www.kent.co.in. It is extremely pocket friendly priced at Rs. 14,950/-.

So, induce efficiency by adding this ultimate powerhouse to your kitchen – KENT Turbo Grinder and Blender – to cook healthy and cook fast!

Delhi Tops in Rented Floor Search ; Magicbricks Survey

Magicbricks, India’s No.1 property site, analyzed consumer behavior over the last 12 months and “How India searched for Homes in 2017” captured interesting consumer trends in 2017 and tackled the myth that real estate buyers had exited the market due to aftereffects of various policy level interventions during the year.

According to “How India searched for Homes in 2017,” Maharashtra occupied the top spot with seven of its localities outshining to be the most preferred localities around the country. New Delhi remains a winner when it comes to rented properties while Navi Mumbai and Hyderabad are high on the buying meter.

Commenting on the comprehensive year-end report, Mr. Prasun Kumar, Head-Marketing, Magicbricks, said: “We have tried to capture consumer intent & behaviour on our platform through ‘How India searched for homes in 2017.’ In a year marked with several policy changes, the fact that there were more than 15 lakh active searches for a property in 2017 debunks the myth that buyers have exited the market and establishes that Real Estate continues to be a desirable asset for Indians. With prices remaining flattish over the last one year and demand-supply equation balancing out due to fewer project launches, it is certainly the right time for home buyers to invest in their dream home.”

The report – How India searched for Homes in 2017 – also reveals another interesting consumer behavior depicting that the residents are also especially particular about the type of property, down to the floor. Bengaluru is the one city open to mostly all building types. When it comes to specific choices, Hyderabad and Chennai prefer residential houses, plots and villas. Multi-storey apartments are popular in Pune and Navi Mumbai, whereas Delhi, Ghaziabad and Chennai prefer builder floors. Metro cities like Ahmedabad and Mumbai favour penthouses.

Gurgaon is testament to the fact that consumer preference for larger houses is increasing. Other cities like Ahmedabad, Greater Noida, Hyderabad, Pune among others opt for a smaller 1000 sq. ft. Although the 500-750 sq. ft. carpet area option remains the most searched for carpet area in the country, especially in Maharashtra and Kolkata.

Buyers in these top markets not only have preferences for type of house or size of house but they are also particular about the floor. While cities like Mumbai, Navi Mumbai and Thane prefer to stay in higher floors, Ahmedabad, Bengaluru and Kolkata mostly opt for the second floor. Delhi and Chennai remain the only cities that prefer the first floor.

That’s not all; lifestyle habits too dictate how people choose to invest in properties. According to the Magicbricks report, cities like New Delhi, Noida, Kolkata are bachelor-friendly, whereas Ahmedabad, Navi Mumbai and Mumbai might be a struggle for singles. Unquestionably, New Delhi and Kolkata rank high for non-vegetarians, and Ahmedabad is a city perfect for vegetarians. Also, having a pet in cities like Gurgaon, New Delhi, Noida is fairly acceptable, but Chennai, Bengaluru and Ahmedabad are so not pet-friendly.

Wipro launches Internet of Lighting

Wipro Lighting  launched its Internet of Lighting (IoL)®solutions for Smart& Connected indoor & outdoor lighting .

With the emergence of IoT and Big Data, Smart and Connected digital lighting based solutions are the way forward as they will bring in intelligence & functionality into lighting systems, enhance user experience and deliver desired outcomes for customers.

Wipro Lighting’s alliances with International Technology companies will usher a new revolution in work-lives. They have collaborated with Cisco for Power on Ethernet (PoE) based lighting solutions and Human Centric Lighting solutions for new age workspaces enabling improvement in workspace productivity and enhanced employee well-being. Their partnership with pureLi-Fi, Scotland will deliver high speed & secure data transmission through LED luminaires.

Armed with Smart & Connected outdoor lighting solutions, Wipro Lighting is ready to provide complete lighting infrastructure for the upcoming Smart Cities of today.In outdoor lighting, Wipro demonstrated its intelligent and connected outdoor lighting capabilities for improved public safety and comfort.

Addressing the media during the Light Show, Mr. Anuj Dhir, Vice President & Business Head, Wipro Commercial Lighting Business, said, “It has been an incredible journey for Wipro Lighting over the last 25 years. As a leader in Lighting Solutions, we have always made sure that we provide our customers with the Gold Standard in Lighting Innovation. Design & Innovation have become a way of life at Wipro and cutting edge work is happening on new products and new technologies. Internet of Lighting (IoL)® is our first step in that direction in offering our customers best of breed solutions in Lighting & Beyond”.

Wipro Lighting showcased its range of Smart and Connected lighting solutions for indoor & outdoor applications at the Lightshow with a live demonstration of the latest technology benefits using an Interactive Wall.

They exhibited a range of state-of-art indoor lighting solutions including the international RED DOT award winning VergeLED, newly launched OpusLED, downlighters & sensors.

The company also demonstrated its best –in-class performance based industrial lighting solutions for enhanced productivity and safety.

Wipro Lighting has won several prestigious awards in 2017 for its work on Product Design, Innovation & Quality Excellence. They include International seal of Quality – Red Dot Design award for outstanding design, Global SSL Showcase Top100, India Design Mark for certified excellence in Product Design, Frost & Sullivan award for LED lighting visionary innovation leadership and International Diamond Prize for Excellence in Quality by European Society of Quality Research (ESQR)

Light Show is Wipro’s signature event for launching its latest offerings. The daylong show evoked good response in Pune with several Architects, Specifiers and Corporates attending and interacting with the Wipro team. Wipro Lighting team provided technical inputs to visiting attendees for incorporating its latest offerings in their new projects.