‘Walk for Health’ and Beat Pollution in the City, Advise Doctors: Max Bupa survey

Max Bupa, one of India’s leading standalone health insurance player, conducted a survey with about 60 medical practitioners including Pulmonologists and ENT experts to determine the steps that residents in Delhi should take to stay healthy, given the current state of air pollution. As per the survey, walking emerged as the preferred form of exercise – over other forms of exercises such as jogging, running and cycling – for Delhiites in the wake of the regular poor air quality issues that continue to persist in the city. ~83% of the doctors surveyed recommended daily walks, armed with the right precautions, to help negate the ill-effects of the poor air quality outside. Pollution and poor air quality is a common problem faced by Indians, especially urban dwellers owing to the increasing vehicular exhaust and construction projects. Given the universal nature of the problem, precautions and activities recommended for Delhiites can be replicated by citizens across India.

Early this week, the level of air pollution in Jaipur was marked “very unhealthy” with the average level of PM 2.5 – at 266^1 units in some parts of Jaipur. To counter the harmful air quality, doctors recommend that people take up moderate walking indoors to maintain an active lifestyle while avoiding the harmful air outside. Doctors also advise various precautions such as breathing masks, choosing the right time to venture outdoors and rationing the time spent outdoors.

“Our purpose is to help our customers live healthier and more successful lives. A severe increase in pollution levels poses high health risks to people across age groups. We have initiated the ‘Lets Breathe Better Together’ campaign through which we are motivating our employees, customers and followers on social media on precautions they can take to curb the ill effects of pollution and at the same time stay healthy. We conducted a survey with Pulmonologists and ENT experts to get a collective consolidated view from the medical fraternity on what everyone should do to stay healthy in the current situation and about 83% of the health experts recommended about 30 minutes of walk daily both from a short-term and a long term perspective owing to the multiple health benefits of walking,” says Ashish Mehrotra, MD and CEO, Max Bupa.

Physical Activity

  • The survey revealed that 87% doctors feel that physical activity like walking cannot stop due to high pollution levels.
  • However one needs to take adequate precautions like wearing masks as prescribed by 93% doctors stating that they help in reducing the adverse impact of pollution.
  • Nearly 70% doctors feel that 30 minutes is the ideal duration for walking in the present situation.
  • On a normal day, with permissible PM levels nearly 80% doctors feel that the best time to walk is early morning i.e. before 8am. Less than 10% recommend walking in the afternoon. However, given the current situation with pollution ~25% are recommending walking in the afternoon to counter poor air quality.
  • Doctors advised that running and strenuous exercises that catalyzed oxygen burning in the body should be avoided in the present situation.


  • External sources of nutrition are equally important. 87% doctors feel that to build Vitamin D levels, walking in the Sun is the best medium and that people should walk in the Sun, a time when the pollution is also slightly lower due to sunshine. Less than 10% recommend the use of supplements for the same.
  • Talking about the nutrient consumption, 62% of the doctors surveyed said that eating foods rich in Vitamin B, Vitamin C and Betacarotene would help nullify the adverse impact of air pollution to some extent and intake of foods rich in such nutrients should be increased

Age and Physical Conditions

  • For kids under/ up to the age of 7 years, 65% doctors recommend staying indoors as they believe high pollution levels could trigger allergies among kids that could cause Asthma.
  • 73% doctors also feel that people inflicted by respiratory ailments and heart issues should stay indoors.

Nokia 2 launches in Jaipur

HMD Global, the home of Nokia phones, unveils Nokia 2 in India, available starting 24 November, 2017 across top mobile retail stores in the country for INR 6999.

With two-day battery lifei, the Nokia 2 is built to keep going long after other smartphones need recharging. But its impressive battery life doesn’t come at the expense of performance. Combining a Qualcomm® Snapdragon™ Mobile Platform and a 5-inch, high-quality display with the pure, secure and up to date Android™ experience, the Nokia 2 offers technology that you can depend on, all day every day.

Freedom to do more

It’s not just about the high-capacity 4100 mAh battery, the 5-inch LTPS LCD HD display offers a bright, crisp viewing experience while delivering lower power consumption. The Nokia 2 gives you the freedom to fully immerse yourself in continuous entertainment – from HD videos and crisp, clear photos to your favourite songs, social media, and web browsing – without worrying about running out of battery.

With an 8MP rear camera featuring automatic scene detection and auto focus, the Nokia 2 ensures you get fantastic shots every time. And using the 5MP front camera, you can capture the moment from any angle. You will always have the extra capacity you need for the memories you capture with its dedicated memory card slot and unlimited[i] photo and video uploads to Google Photos.

Built to last in every way

The Nokia 2’s sleek frame is precision-machined from a single block of aluminium, while Corning® Gorilla® Glass is complemented by sculpted polycarbonate on the back. This delivers both a great feel and the build-quality you expect from a Nokia smartphone.

Always pure, secure and up-to-date Android

Nokia smartphones always offer a pure, secure and up-to-date Android experience, with incredible features like Google Assistant but no preinstalls or skins. Launching with Android Nougat and Android Oreo ready, the Nokia 2 receives monthly security updates so you can be sure that your smartphone is safe and up-to-date.

Amit Goyal, General Manager- North & East, HMD Global, said: “Nokia 2 is a smartphone that is built keeping the Indian consumer in mind. It is a smartphone people can rely on without subconsciously rationing their battery usage. Every component of the Nokia 2 – from the display to battery, chipset to system design – has been engineered to draw as little power as possible from the huge battery. This gives fans a long-lasting phone they can rely on. In addition, a great display and pure, secure Android means you don’t have to do less with your Nokia 2 to preserve longevity, it has been built to give you the freedom to do more.”

Availability & offers

The Nokia 2 available starting November 24, 2017 at a recommended best buy price of Rs. 6999/- across top mobile retail stores in the country. It comes in three colours in Pewter/Black, Pewter/White and Copper/Black.

Jio customers can enjoy additional 45 GB 4G Data on Nokia 2 i.e. 5 GB additional 4G data on every recharge of Rs. 309 or above, limited to 9 recharges till August 31, 2018. (T&C Apply).

All Nokia 2 users are eligible for a complimentary 12-month Accidental Damage Insurance by Servify on opening the Kotak 811 savings account and activating it with an initial deposit of Rs 1,000 in the introductory period.

For images under 16MP (as they are on the Nokia 2)

ESIC proposing to set up “Society” in each state for reimbursement of medical dues of its members, says its DG at PHD Chamber

Employees’ State Insurance Corporation (ESIC) is working on the proposal to set up a Society in each state of the country to help its beneficiaries avail of all their legitimate reimbursement of their medical bills without chasing the state agencies as these delays and sometimes throttle their legitimate dues, according to its Director General, Mr. Raj Kumar.

In addition, the Corporation is also preparing to take its board’s approval to hire private medical practitioners and doctors to provide medical facilities to its members in ESIC’s doctors’ starved hospitals not only in big townships but also proposing to extend this facility in un-served and under-served areas to give primary health care to the ESIC members, he further pointed out.

While addressing a Seminar on Employees’ State Insurance under aegis of PHD Chamber of Commerce and Industry on Wednesday, Mr. Kumar informed that the his Corporation is contemplating with an idea to open up Societies under the Society Act in all State Capitals so that the proposed Society are mandated with teeth to entertain all ESIC reimbursement issues to intended beneficiaries since the Corporation has been receiving complains that State agencies take hell lot of a time to process the reimbursements and sometimes even throttle them.

“For this purpose, the ESIC would be writing to all State Governments including the Centre to make a provisioning to this effect so that reimbursement issues relating to medical ailments of all its members are not subjected to states’ budgetary exercises and other such bureaucratic routes.  With the proposed society in place, it will be their responsibilities to transfer the reimbursement amounts to beneficiaries with due diligence and the State agencies play virtually no role in reimbursement cycle”, said Mr. Kumar.

Mr. Kumar admitted that most of the ESIC hospitals are shortages of doctors and hiring their services with due governmental approval would give the corporation a mechanism to hire competent doctors on contractual basis and provide better services to its beneficiaries in large towns where ESIC hospitals are even operational.

Gradually, this service would also extended to under-served and un-served locations in which ESIC beneficiaries are working for industry so that the avail of medical consultancy under category of primary health care, he further added.

Former President & chairman Industrial Relations & HR Committee, PHD Chamber, Mr. Ravi Wig in his remarks, urged the government to frame a separate mechanism for construction workers to avail of ESIC benefits and facilities since the sector is largely different and engages workers for shorter time.

Among others who were also spoke on the occasion comprised Insurance Commissioner, ESIC, Mr. Arun Kumar; Co-Chairman, Industrial Relations & HR Committee, PHD Chamber, Mr. Bharat Singh Mehta and Head-Industrial Relations, PHD Chamber, Mr. R K Joshi.

Lino Perros sets a new benchmark with the launch of its ‘Cover Changing Bags’

Lino Perros, a renowned brand known for its distinctive patterns, great workmanship and delightful color combination, has today announced the launch of its new collection of bags for women. The brand with the unveiling of their new trendy and uber chic concept is all set to redefine style in India. The new range will offer bags that can be used for different occasions with just a change of cover.

Commenting on the launch of its new collection (spokesperson), said, “Our brand is known for its class quality designs and the new range is all about chic and sophistication, offering bags which will redefine the elegance quotient in India. The whole new ‘smart’ collection with its Cover Changing Styles is in sync with our vision to provide innovative, best in world-class and excellent quality bags.”

The brand follows international color trends and resonates with every women’s aspiration of looking good. The bags are crafted with proficient hands and are made of unmatched quality leatherette promising longevity with minimal maintenance. The bags have mass appeal and are spacious to carry all essentials. The range is value for money as it serves the purpose of two bags in one. It can go with both casuals and formals giving an elegant and stylish look.

The product range consist five different, vibrant designs with two color options for each bag. Lino Perros- an online giant, will make this collection available on all leading e-commerce portals and is priced at INR 4995. The ‘Cover Changing Bags’ will also be present at Central.

AO Smith India aims to expand market share in RO water purifier segment

After consolidating leadership in the water heater category, NYSE listed AO Smith, the $2.64 bn American MNC, in an effort to strengthen its presence in the water purifier segment in India, has launched Green RO water purifier. The enhanced version of the product will save two times more water than an ordinary RO purifier with breakthrough Advance Recovery Technology (ART).  In the first phase, the product has been launched in top 23 cities and the company plans to introduce the same in other tier 2 cities early next year.

Incorporating latest advances in water purification technologies, AO Smith India’s Green RO Water Purifiers also comes with double protection with SCMT (Silver Charged Membrane Technology) and an 8 stage purification making the water pure and even baby-safe. Also, the water purifier has an inbuilt mineralizer technology that adds back essential minerals like natural calcium and magnesium, providing instant mineralized hot water at the press of a button. The range comes with one year comprehensive warranty including filters and RO Membrane thereby giving a worry-free ownership for the consumers. It’s also backed by AO Smith’s flagship service promise, “Power of 1” – one hour response, one day resolution and one time fix.

“AO Smith’s Green Series has the highest recovery in the category and no purifier in India recovers more pure water than AO Smith Green RO series water purifiers. I believe today’s consumers are more environment conscious and will adopt our new technology that saves water. RO water purifiers being a high growth category in the country, we are constantly strengthening our distribution & reach in the segment. While there is stiff competition in the water purifier segment in the industry, our services, technology and quality will help us stand apart and drive our growth in the sector. We also take pride in offering the industry best after sales service to the consumers”, said Mr. Parag Kulkarni, Managing Director of A. O. Smith India Water Products Pvt. Ltd.

We’re also one of the top 3 players in the storage water heaters category in retail sales with high double digit market share. We’re expecting a strong double digit growth in the coming years and our share of revenue from the water purification to our overall revenue would certainly increase” adds Parag Kulkarni.

The water purifiers market in India is pegged at about Rs. 3,000 crore and it is growing in double digits. With 100% purification USP and exclusive patents, AO Smith India is one of the major players in the water purifiers segment in the country, with a double digit growth in its reverse osmosis (RO).

A O Smith Corporation, which became the first water heater company from the US to enter India in 2008, has invested USD 75 million in India so far. AO Smith’s business grew 8% globally last year while India revenues increased in high double digits with a turnover of over Rs 130 crore in 2016-17 in India.

Audi targets increasing reach in tier-2 and tier-3 cities

Audi, the German luxury car manufacturer which is celebrating completion of ten years in India this year is targeting increasing reach in tier-2 and tier-3 cities.

There is a growing new segment of customers who are upgrading from premium sedans to compact and executive luxury sedans and SUVs. These are young achievers, in the age bracket of 28-32 years with disposable incomes to treat themselves to a luxury car, not only in Tier 1 cities, but Tier 2 and 3 towns as well. This is the segment that Audi has been able to consistently tap owing to their market positioning for young and young at heart customers and Audi definitely expects strong growth and market share from this new segment of luxury car buyers.

Commeting on Audi’s strategy in India, Mr. Rahil Ansari, Head, Audi India said “Audi Strategy has three pillars in India – Product forms an important part of it. With the recent launch of the #A5BratPack – Audi A5 Sportback, Audi A5 Cabriolet and new Audi S5 Sportback, we are proud to announce that we have already achieved our target of launching 10 products in 2017. Making the brand accessible is the next pillar, overall we have 90 + customer touch points at the moment and we are looking at expanding it through unique initiatives. The focus is to make business sense for our dealer partners.”

“Third pillar and the most important pillar which makes the brand approachable is our Customer Connect initiatives. We want to bring customers and Audi enthusiasts closer to the brand.  Engagement for us goes beyond the routine test drives; hence we have programs such as the Audi Sportscar Experience, Audi Q Drive and the Audi Weekender. These programs enable our customers and prospects to experience the ‘Vorsprung’ offered in our product portfolio while learning how to handle the cars on the road through techniques taught by a team of instructors. Over 9000 customers have participated in these programs over the last five years,” added Mr. Ansari.

An unique initiative that Audi has planned to enter Tier 2 and 3 cities is a ‘Workshop First’ approach, in the regions where the brand has a considerable car park.  Audi will also reach out to customers in cities where they do not have dealerships through Audi Mobile Terminal. Audi Mobile Terminal is a showroom on wheels; the idea is to bring Audi to customer’s doorstep. Audi Mobile Terminal will be visiting 40 cities this year.

Audi has been the first to plan dealerships in cities like Udaipur, Guwahati, Ranchi in line with the Audi philosophy of Customer First. Initiatives like ‘Audi Mobile Terminal’ and ‘Workshop First’ will definitely make the Audi brand accessible in the Indian hinterland.

Nokia-5 now available with 3GB RAM

HMD Global, the home of Nokia phones, announced that the Nokia 5will be available in a new configuration that includes 3GB of RAM. A precision engineered smartphone made to fit perfectly in your hand, Nokia 5 now has more memoryfor smoother multitasking and overall performance. It was exclusively available for a weekon Flipkart.com starting November 7 followed by availability in select retail outlets in the country from November 14 onwards. It comes in Matte Black and Tempered Blue– at a recommended best buy price of Rs. 13,499/-

Powered by the Qualcomm® Snapdragon™ 430 mobile platform, Nokia 5 delivers excellent battery life and graphics performance – all in a package that perfectly balances everyday usability with a premium quality design. With pure, secure and up to date Android™at its heart, the Nokia 5gives you the ability to use your phone your way.

“Nokia 5 has already forged a reputation for being a beautifully crafted phone which punches well above its weight,” said Ajey Mehta, Vice President India, HMD Global. “Now we have added more memory so fans can get enhanced performance in the same precision engineered design.”

Commenting on the exclusive partnership, Ajay Yadav, Vice President – Smartphones at Flipkart, said, “We are delighted to partner with HMD Global for the new launch of the Nokia 5 exclusively on Flipkart. We believe that this device which is apackage that perfectly balances high performance, premium design and competitive pricing, will drive a huge audience across the country coupled with Flipkart’s wide reach, reinforcing our online market leadership in smartphones.”

 Premium and durable design

Milled from a single piece of aluminium with a beautiful, curved finish, Nokia 5 is solid, durable and nestles in your hand. In combination with its tough-wearing sculpted Corning® Gorilla® Glass, that ensures your smartphone has the best protection from everyday bumps and bangs.The back of the phone has a beautifully uninterrupted finish due to Nokia 5’s innovative antenna design, which hides the antenna lines on the edges of the phone.

In keeping with the Nokia 5’s elegant design, the 13MP Phase Detection Auto Focus camera has been beautifully integrated into the body. With a dual tone flash to mimic ambient light, the camera has been optimised for all light conditions, delivering sharp low light images and capturing natural colours and skin tones indoors and out.

Always pure Android

With the Nokia 5 you will have a pure Android experience onyour device. Monthly security updates ensure that your Nokia 5 is safe and up-to-date as well as clutter-free – putting choice at the heart of the consumer experience.Timely Android OS releaseskeep your phone feature packed.The Nokia 5is secured with biometric fingerprint authentication, delivering enhanced security and making your device a versatile companion whatever your needs.

Nokia 5 in the palm of your hand

With additional features including an 8MP, 84-degree wide-angle front facing camera – to squeeze even more scene into your selfie – and excellent sunlight and low light screen visibility, there are plenty of reasons to keep the Nokia 5 out of your pocket and in your hand where it belongs.

Technical specifications

  • Networks:
    • GSM: 850/900/1800/1900
    • WCDMA: Band 1, 2, 5, 8
    • LTE: Band 1, 3, 5, 7, 8, 20, 28, 38, 40
  • Network speed: LTE Cat. 4
  • Dual SIM
  • OS: Android Nougat (Android Oreo ready)
  • Chipset: Qualcomm® Snapdragon™ 430 mobile platform
  • RAM: 3 GB LPPDDR 3
  • Storage: 16 GB internal user memory with MicroSD card slot (support up to 128 GB support)
  • Form factor: Touch monoblock with capacitive system keys
  • Display: 5.2” IPS LCD HD (1280 x 720, 16:9), sculpted Corning® Gorilla® Glass, laminated, sunlight readability, polariser 500 nits
  • Camera: Primary camera: 13MP PDAF, 1.12um, f/2, dual tone flash; Front facing camera: 8MP AF, 1.12um, f/2, FOV 84˚
  • Connectivity & Sensors: Ambient light sensor, Proximity sensor, Accelerometer (G-sensor), E-compass, Gyroscope, Fingerprint Sensor, Wi-Fi 802.11 a/b/g/n, BT 4.1, GPS/AGPS+GLONASS+BDS, FM/RDS, NFC for sharing, ANT+, Micro USB (USB 2.0), OTG, 3.5mm audio jack
  • Battery: Integrated 3000 mAh battery

Dimensions: 149.7 x 72.5 x 8.05 mm (camera bump: 8.55mm)

  1. All specifications, features and other product information provided are subject to change without notice.
  2. Pre-installed system software and apps use a significant part of memory space.
  3. 3. Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.

10 Women Founded Technology Startups Receive the Women Entrepreneur Quest (WEQ) 2017 Award

The AnitaB.org India, a nonprofit organization focused on the advancement of women in computing and technology announced the Top 10 winners of the 7th edition of the Women Entrepreneur Quest (WEQ) 2017. WEQ is a unique contest for technology startups founded by women. All the Top 10 winners received an all-expenses-paid experiential learning visit to the Silicon Valley, US.

The WEQ 2017 finale was held today during AnitaB.org’s flagship conference in Bangalore, the Grace Hopper Celebration India 2017 (GHCI 17), the largest conference for women technologists in the country.

The Top 10 winners were selected from 257 applications received from across India. The applicants were evaluated on their product and business model.

  • Bhavjot Kaur, Co-Founder at Clinikk Healthcare (Bangalore)
  • Kausambi Manjita, Co-Founder at Kubic (Bangalore)
  • Madhulika Mukherjee, Co-Founder & CTO at Survaider (Bangalore)
  • Monika Shukla, Co-founder & CEO at Lets Endorse (Bangalore)
  • Meghna Saraogi, Founder & CEO at StyleDotMe (Delhi)
  • Pallavi Bishnoi, Co-Founder & COO at Real Time Renewables (Lucknow)
  • Radhika Choudary, ‎Co-Founder at‎ Freyr Energy services (Hyderabad)
  • Sai Gole, Co-Founder & COO at‎ LeanAgri (Pune)
  • Supriya Rathi, Founder & CEO at‎ RoboVR (Mumbai)
  • Vishakha Singh, Co-founder at Vicit Infot Tech (Mumbai)

During the Silicon Valley visit, the WEQ Top 10 winners will get the opportunity to network with key stakeholders in the Silicon Valley ecosystem such as leading technology companies, startups, investors, officials, incubators, accelerators and universities. They will also receive expert guidance on important business functions and aspects that will help them further grow their business. A key focus of the Silicon Valley visit is to provide inspiration to the Top 10 winners by interacting with role models and also giving them a chance to showcase their business.

WEQ 2017 is sponsored by AnitaB.org India and the Department of Science and Technology (DST), Government of India. The Indo-US Science and Technology Forum (IUSSTF) also plays an integral role in supporting and organizing WEQ 2017. The partnership has existed since 2014 and is strongly committed to supporting the Government of India’s policies and programs, promoting entrepreneurship among women in India. The WEQ 2017 contest and Silicon Valley Learning Program is focused on identifying and rewarding highly talented and capable women entrepreneurs.

“Technology startups are driving innovation for almost all industries. The percentage of male entrepreneurs is much more than the women and we have to work towards making it 50:50. Women need to be equally included in driving innovation and economic growth that should be enjoyed by all, irrespective of one’s gender. It has been encouraging to have the support of our partners DST, Government of India and IUSSTF in growing women entrepreneurs in technology,” said Geetha Kannan, Managing Director, AnitaB.org India.

Dr. Anita Gupta, Scientist G/Adviser and Associate Head-Innovation and Entrepreneurship, DST, Government of India said, “Recognizing the fact that women are a valued partner in the growth of a nation’s economy, the Government is taking several initiatives for women empowerment by nurturing entrepreneurship. Its continued partnership with the organizations AnitaB.org and IUSSTF, aims to expand the base of women tech entrepreneurs in India.”

Dr. Rajiv Tayal , Executive Director, Indo-U.S Science and Technology Forum (IUSSTF) said, “Active participation of women in the entrepreneurial landscape is extremely important to promote inclusive growth and fulfilling the national agenda for rapid socio-economic growth. WEQ provides a very good platform for women to showcase their entrepreneurial skills and achieve necessary traction in expanding their outreach. IUSSTF is rightly positioned to leverage its vast network in India and United States to support the top winners of WEQ Contest to go that extra mile by providing unique exposure to the globally recognized Silicon Valley Ecosystem.”



Wipro Lighting collaborates with Cisco on Smart Lighting Solutions for Modern Workspaces

Wipro Lighting, the market leader in LED Lighting Solutions today announced that it has become a Cisco Digital Building Solutions provider for connected lighting. This collaboration brings together Wipro’s industry leading Smart & Connected Lighting systems and Cisco® Digital Building Solutions that link various building services through a single, converged IP network. This will enable Wipro Lighting to simplify convergence of its lighting solutions with building automation systems over IP without compromising lighting efficiency, maintenance, product life and security. 

A common goal of facilities managers worldwide is to run their buildings with high service levels, while delivering cost savings and environmental benefits through reduced power consumption. At the same time, changing nature of work, workforce demographics requires a workspace that will help employees work more comfortably and effectively.  Lighting makes up approximately 40 percent of a building’s electricity bill; this coupled with raising energy consumption by commercial buildings is pushing the demand for smart and connected lighting solutions.  This joint effort is aimed at helping corporate real estate managers and facilities heads deliver better user experience, save on energy and operating expenses as well as reap the benefit of Internet of Things (IoT) in workspaces. 

Wipro Lighting’s Power over Ethernet (PoE) based solutions leverage the Cisco Digital Building Solutions framework to create bespoke and flexible lighting solutions for modern workspaces. These new connected lighting solutions will greatly simplify the deployment experience, lower total cost of ownership, offer pre-validated architecture and ecosystem integration among players.  As next steps, the Cisco Digital Building Solutions framework will allow building managers to extend the benefits of the IoT throughout their facilities by converging multiple building networks including lighting, heating, cooling, IP video, IoT sensors and more through a highly secure and intelligent network platform. 

Commenting on Wipro Lighting’s collaboration with Cisco for Digital Building Solutions framework, Anuj Dhir, Vice President & Business Head, Wipro Lightingsaid, “Design & Innovation is a way of life at Wipro. With the emergence of the IoT and big data, smart and connected digital lighting is the way forward as it’ll bring intelligence & functionality into lighting systems. Hence, this trend will play an important role in making workspaces more productive and enhance employee wellbeing at the same time.” 

Daisy Chittilapilly, Managing Director, Partner Organization, Cisco India and SAARC, said, “Lighting is one of the best ways to bring the Internet of Things to office buildings. Smart and secure lighting will form the backbone of the smart office of the future.  We are extremely happy to collaborate with Wipro Lighting to empower building managers to quickly digitize their lighting networks to drive better user experiences and efficiency. Together Wipro Lighting and Cisco aim to accelerate adoption of these solutions in the market and deliver increased comfort and efficiency.”

Wipro Lighting, in close cooperation with Cisco, is charting a new course for smart and connected applications with PoE based lighting solutions. With over two decades of experience in standalone and connected lighting control system installations, Wipro Lighting is at the forefront in providing smart, intelligent and connected lighting solutions for new age work space applications in India.  Its focus has been on enriching customer experience by providing cutting edge designs and latest technologies like LED and advanced lighting controls resulting in more than 65% energy savings. Apart from this, system installation costs are reduced substantially due to easy to use plug &play’ set-up. Customized to suit Indian market conditions, lighting on PoE based solutions enhances overall reliability of the system and brings down maintenance costs significantly.

Wipro Lighting is one of the first Indian company to join the Digital Building Solutions ecosystem with Cisco for PoE based lighting solutions. Wipro unveiled and showcased its smart and connected lighting solutions at Cisco Live in July, 2017.   It has now started offering these solutions in the Indian market. Happiest Minds, a next generation digital transformation, infrastructure & product engineering Services Company will be one of the first few customers to implement this in their new office in Bangalore.  “The whole idea was to give an enriching Digital Lighting experience to clients with an eye on the future,” said K C Niranjan Kumar, IMG Buildcon Bangalore, Project Manager for Happiest Minds.


“More the competition the better the business gets” Ms. Rutika Malaviya, Founder CEO of Rooh Entertainment

You were shy and introvert so what has transformed you to become an extremely bold and confident personality.

The transition took place when I started my venture Rooh Entertainment, Initially, it was an easy task to interact with old clients as they always knew me… but when the team size and operational costs increase you are forced to look beyond the contacts you already have. I had extremely hard time to conversate with people in networking events or meet-ups and often would stand alone at the corner of the room dreading, however, one fine day I realized it was enough and started reading few self-help books to overcome these challenges. Few of my business associates helped me out… and now I have been doing public speaking in few of our largely followed licensing shows in USA, South Korea, Hong-Kong, London addressing the crowd of 500’s and above about entering the Indian market, the scope the growth opportunities to being a moderator in various licensing events questioning the panels on licensing & merchandising business… looking back it never seemed the old me could have ever done that possible!

To be an entrepreneur was your childhood dream. Ever had an alternate career plan?

No. I never had an alternate career plan. Coming from a business family – I always wanted to do business since childhood. Since childhood, I have only one dream – to be a successful entrepreneur & do something good for the people.

Tell us about your venture “Rooh Entertainment”

I started my own venture Rooh Entertainment, when I was 22years old, in the year 2010. We all need a firm Sense of Identity! Rooh Entertainment believes that everyone living has a varied Sense of Identity especially when it comes to a brand. Thus, having its own Sense of Identity becomes the essential part of any business to run, grow & survive on this competitive edge. We at Rooh Entertainment aim to focus on this by creative’s, marketing strategies and PR communications that help our clients make their mark in their respective industries and creating its own Sense of Identity. We provide Advertising Solutions like Creative Designing, Advertising & Branding Solutions, Brand Licensing & Brand Extensions, Public Relations (PR), Media Buying-Media Planning & Digital Marketing that is well described under ATL, BTL, Brand & Corporate Identity & Retail Identity verticals. Rooh Entertainment also supports the client with Bollywood & Television Artists – Celebrity Endorsements, Appearances, or for TVC Shoots. It has Rooh Entertainment has grown heaps and bounds with two of its in-house digital publication – Animation Digital Digest & Licensing Corner.

What all things you handle in licensing business?

Rooh Licensing helps in collaborating with brands and licensees to drive around the strategic licensing partnership and mark growth with the new business avenue created. Today we represent/provide consultancy to brands and facilitate brand representation and extensions. With our extensive connections, we offer a bespoke Opportunities service for licensing opportunities around the world & specifically Indian Market. It also provides consultancy services to corporations looking to maximize their IP potential. Recently we successfully organized ‘The Brand India Licensing Summit 2017′ the high-level executive conference which saw the participation of who’s who from the brand and merchandising world. Next year summit will facilitate women entrepreneurs in the licensing field throughout India. We aim to acknowledge the young and emerging licensing executives who are making their marks by conceptualizing innovative ideas.

What was your business original mission? How has that mission evolved in the time since? 

Our mission is to bring growth to the industry so that it can make itself stand in the competitive global market. We do this as a media for animation & licensing industry so that we can understand each vertical with an unbiased eye bridging the gap of outsourcing work, IP creation & selling the content, Revenue Generation, Licensing & Merchandising. By organizing ‘The Brand India Licensing Summit 2017′ we have put up our leg to unified industrial bodies with a sole purpose of strengthening the licensing industry and bringing them at a platform through the summit.

Do you have any major competitors? How do you plan to compete with them?

Every business has a competitor and I am never scared of one. In fact, I rather believe, more the competition the better the business gets. As the market opens you get lot more opportunities flow to you.

How do you facilitate a positive work environment that attracts & retains talent?

We follow an open work culture where we go to picnics, hangouts and celebrates all festivals at our office. This Ganesh Festival we welcomed Bappa and all staff took part to decorate the office and all spiritual activities we had organized. All enjoyed homemade food which was made by my mother. In Navratri, we followed the color scheme. The festival of Diwali saw colorful Rangoli made by the staff. I treat my staff during all festivals, and whenever possible we eat together.

Entrepreneurs are a job creator but in any economy, we have the majority of job seekers. What would you like to say as an entrepreneur?

True that our economy has more job seekers rather than entrepreneurs. Finding a right kind of job is tricky and time-consuming. Even if you acquire a right job, after working in the position if you did not get what you had dreamt of. Then I must say that it’s always better to follow your heart and start something of your own with a passion and hard work. I guess many millennials have now begin to understand that as a result of which we are seeing a new start-up culture wave in Indian Economy!

What do you know today that you wish you would have known when you first got started as an entrepreneur?

Every day is learning the process for an entrepreneur. I’m only as new as today. I don’t think there is anything I wished I had known earlier.

What do you consider your biggest weakness?

Whenever I used to meet the clients personally, they misinterpret me with my young age. This has been a major strength & weakness because clients are always skeptical before agreeing to finalize any deal with me. But whenever they see the planning & execution behind any of our project, they were the first one who would raise their eyeballs in an astonishment and appreciation!

Did you ever deal with contention from your family concerning your entrepreneurial pursuits?

I have come from a conservative family. Even though my parents have always been supportive of my business. In 2014 when I was at the age of 26, met up with an accident, while traveling from the train. I was survived with heavy injuries on my hips and legs which made me to take complete bed rest for six months. I was in a wheelchair for one year. While I was going through body checkup I discovered with Avascular Necrosis. Avascular Necrosis is the death of bone tissue due to interruption of the blood supply. Early on there may be no symptoms. Gradually joint pain may develop which may limit the ability to move and resulted in complication such as a collapse of the bone or nearby joint surface. When we learned about the disease my one hip was at stage 3 and another was at stage 4 which is non-curable. We were shocked when my Doctor said I would be in the wheelchair for the lifetime!  Avascular Necrosis is very rare and non-curable disease. Indian Doctors doesn’t know how to deal with this disease. I received lots of setbacks since childhood, in terms of health which affected my daily routine like Asthma and cornea transplant and now the AVN. This resulted in my family opposing me to continue my entrepreneurial journey.

Having said so, I got inclined towards spirituality, and read many self-help books, power of sub-conscious mind etc and found my solace in meditation which gave me immense strength and positivity to cope with AVN and have an active lifestyle. Today I live day-to-day life to the fullest even though I have constant pain, my work and routine doesn’t hamper because of that. My family is very happy to notice the optimistic change within me which has them to now support my entrepreneur journey. Now my father supports me by heading finance department of Rooh Entertainment.

What have you learned about leadership, entrepreneurship and mentoring others?

Leadership: Leadership can be developed if the person gets an opportunity to explore new avenues over a period of time. To be a good leader one has to back by the strong team and efficient teamwork.

Entrepreneurship: Entrepreneurship doesn’t need a degree or any kind of qualifications. It’s a trait/skill that you own it to be successful. Challenges are a test to check person capabilities.

Mentoring: I never had a mentor in my life, which I always felt I lacked when it comes to taking some complex decision. Hence I aspire to inspire others with the knowledge and experience I have gathered over the years, sharing the guidance and positivity to achieve their dreams.

You are an inspirational figure for many startups. Can you recommend some of your success strategies?Ans: Dreams come true only when you hustle. So keep on hustling. Don’t give up.